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interfaces with curated political advertisement datasets

At the lab, we design interfaces and visualise a selection of FACEBOOK Inc. datasets. Use them to understand the landscape of ads delivered in your countries of interest, or to familiarise yourself with the data parameters.

In the map below, we record disparities in political ads transparency across countries. These disparities mirror existing geopolitical power entanglements, as well as more recent considerations

for platforms, like strength of new markets, or threat of regulation, that shape such priorities. Visit the Stories section to find examples where we use the interfaces to answer specific questions.

political advertising opacity

transparency information is only available for a selection of countries

negative space

browse comprehensive datasets of FACEBOOK Inc. political advertisements in 98 countries where the company does not care to match its own standards of transparency

Åland Islands Albania American Samoa Armenia Aruba Australia Bahamas Bangladesh Bolivia Bosnia and Herzegovina Burkina Faso Cape Verde Chile Colombia Comoros Cook Islands

Costa Rica Côte d'Ivoire Dominican Republic Ecuador El Salvador Eswatini Faroe Islands Georgia Ghana Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guyana

Honduras Hong Kong Iceland Indonesia Iraq Isle of Man Jamaica Japan Kenya Kyrgyzstan Lebanon Macau Macedonia Malawi Malaysia Mali Mauritius

Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar Nepal New Caledonia New Zealand Nigeria Niue North Mariana Islands Pakistan

Palau Palestine Panama Paraguay Peru Philippines Puerto Rico Republic of Korea Réunion Saint-Barthélemy Saint Lucia Saint-Martin Saint Pierre and Miquelon Saint Vincent and Grenadines San Marino Senegal

Serbia Seychelles Sierra Leone South Africa Suriname Svalbard and Jan Mayen Islands Taiwan Tanzania Thailand Tokelau Trinidad and Tobago Tunisia Turkey Uganda Uruguay Zambia

elections

browse datasets of FACEBOOK Inc. political advertisements of major political actors in 39 countries, collected in the context of 2019 elections across the world

themes

browse thematic datasets of FACEBOOK Inc. political advertisements collected through keywords

COVID-19

The lab collects political ads data about the COVID-19 pandemic. These ads include calls for mutual aid, public health information bulletins, conspiracy theories and more. The pandemic has accentuated the reliance placed by different actors on social media advertising channels.

Climate crisis

The lab collects political ads data about the climate crises. These ads include greenwashing campaigns by big polluters, mobilisation for relief work by volunteers, strategic communications by industry lobby groups etc. Ads about the climate are unique because they include rare instances where Facebook considers commercial ads as political.